Jacques Unleashes Fake Porkpie

AP: Jacques Cendahl launches Fake Porkpie label

"This will be the first step in a portfolio of insurgent media properties founded on the principles of ruthless truth and hard beauty". Cendahl says he will be seeking artists who have singular vision and passionate dedication to the cause of the handmade, the analog, the silent, and especially those expert in squaring circles. Although Cendahl has been entangled in entropy of late, he has already signed guitarist/poet Baden Doulaire whom he has touted as a private language seer, qubit juggler and steel string bender.

Some have questioned the wisdom of starting such an enterprise in these unsettled times. Its true. No one in their right mind would start such an enterprise today. But Jacques wasn't in his right mind; never claimed to be. Maybe his left mind. But surely, a mind to wonder at, left, right or center. In fact, Jacques rightly asserted many times that a mind was in no place whatsoever. One insolent reporter put it straight to Jacques:

"What can you possibly hope to achieve in an age of digital music, iTunes, file sharing, wearable sound and infinitely mutable harmony? Do you have a business model or strategic vision?"

Jacques serenely shot back:

"Business models are for cretins; we don't have one, we don't need one. What was John Hammond's business model? How about Sam Philips? Money follows passion. And if it doesn't we'll still prevail."